Brand Innovation 2018 – Trends To Watch

Some of today’s most powerful brands are prioritizing innovation as a critical source of differentiation. It’s a macro shift that goes much deeper than chasing the latest fad in an attempt to rise above the competition. These brands go much deeper by fostering a deep-seated culture of innovation that extends across the enterprise.

Innovation leaders are thinking deeply about how products, services and experiences impact their customers. They’re connecting the dots in new ways and gaining real traction as a result. These enterprises disrupt markets and create new spaces through product innovation, service design, new business models and engagement strategies.

See what companies landed a spot on our Top 25 Most Innovative Brands list. Also, learn some of the innovations transforming today's business and industries.

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