How to Revive Innovation in 2018

It’s clear to us that the risk inherent in launching new products hasn’t gone away.  Or even been greatly diminished.  What has changed is the source of that risk and the way companies have chosen to contend with it over time.

In several studies conducted by the Product Development and Management Association over the years, the failure rate of new products has remained remarkably constant from decade to decade.  Why?

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Better Decision-Making for Better Innovation Outcomes

Innovation is perhaps the most perplexing endeavor companies take on. So many moving parts, both internal and external. So much cross-functional interdependence. Such a melding of art and science. We believe that decision-making is the most crucial factor in achieving innovation success and that every decision can alter the trajectory of a project.  Here's how to make better ones when it matters most.  

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